No Way! is a provocative brand, aiming to challenge conventional norms of clothing by creating a community that values inclusivity and self-expression.
We observed a trend between 18- and 24-year-olds: trying to embrace ethical consumption but stopping along the journey. As a solution, No Way! empowers individuals to make the craft of upcycling a more accessible activity.

Our DIY kit provides people with instructions as well as materials to alter their clothes based on custom measurements and personal preferences.
We introduced No Way! to the market with a workshop during our Senior Exhibition opening night, sewing a total of 14 t-shirts live. Because at the end of the day, nobody fits in.